If you're an administrator, you can shine a light on certain pieces of content in a place by adding them to featured content. When you add something to featured content, the featured content widget will list it among other featured items. Use the Featured Content widget when you customize a place overview. Putting the widget at the top of the page will draw people's attention to items they might want to see first. For example, this is a good place to draw attention to discussions or documents that address frequently asked questions, guidelines for using the place, and so on.