Analyze Search Results

Use reports to analyze your Search results and measure your engagement on the social web up to six months in the past.

Fathom provides metrics to help you analyze your Search results over time. You can:

Using the Reports

To get started with engagement reports, click Analyze. Here are the reports you can view, sort, and export:
  • Dashboard - Provides a quick overview of the current Search. To change the Search, click the triangle in the Monitor menu in the Dashboard box.
  • Mention Trends - See your total search result trends for the specified time period (which you can change by clicking the calendar box), average search results per day, or compare your search results to your other Searches. To see a comparison, click add a comparison, select another Search, and then add. The comparison will appear immediately in the line graph.