Use a variety of reports to analyze your Search results and
measure your engagement on the social web up to six months in the past.
Fathom Pro provides metrics to
help you analyze your
Search results over time. You can:
- View - view metrics for your search result trends,
sentiment scores, sentiment trends, and the media distribution of your
results.
- Sort - sort Search results by sentiment and source
(Facebook, Twitter, blogs, and so on).
- Export - export a report to a .csv file, email it to yourself, and import it
into your community for further discussion.
Using the Reports
To get started with engagement reports, click
Analyze. Here are
the reports you can view, sort, and export:
- Dashboard - Provides a quick overview of the current Search. To change the Search, click
the triangle in the Monitor menu in the Dashboard
box.
- Mention Trends - See your total search result trends for the specified time
period (which you can change by clicking the calendar
box), average search results per day, or compare your search results to your
other Searches. To see a comparison, click add a
comparison, select another Search, and then
add. The comparison will appear immediately in
the line graph.
- Sentiment Scores - See your average sentiment score
for the specified time period (which you can change by clicking the
calendar box). You can also see the specific
sentiment scores by hovering over a day in the bar graph.
- Sentiment Trends - See how your sentiment has
changed over time.
- Media Distribution - Understand where your search
results are originating from (Facebook, Twitter, blogs, and so on). You can
see the specific number of results from any given source by hovering over
pieces of the pie chart.