What is Sentiment?

Sentiment can help you quickly understand how people feel about the topics you monitor.

Below each post in your Search stream, you'll see an emoticon that represents the sentiment of the post. The sentiment lets you know if the post is positive, negative, or neutral. The sentiment is determined by an algorithm that analyzes and rates the content in the post. The sentiment rating is a great way to quickly understand how people feel about the topics you monitor.

You can override the sentiment by clicking the icon and then selecting a new rating. This is a good practice because sentiment ratings affect how you analyze your Search results.

Sentiment legend