|Getting More Out of Content / Using Impact Metrics|
Improve your Impact, Global Reach and Sentiment by sharing your content with either the entire community, or just a few colleagues.
Consider your audience when posting or sharing content. If you're posting something that only Sales needs to pay attention to, then post it to the appropriate Sales group. If you already posted your content in a place where it's not getting the attention you need, then you can move it, or try @mentioning the appropriate group or user(s) in your status update to get the right people to see your content.
When you share content with the right set of people, you can really improve your impact. Sharing with users who interface with a lot of people can make your content much more visible -- if these superstar users interact with it show up in Top & Trending. For example, many managers and executives are superstar users because people who report to them will pay attention to what they do.