Missions, Strategies, and Quests
Missions and Strategies
Missions are preconfigured rulesets focusing on specific types of activity and awarding leveled badges that increment over time. They reward a set of specific activities that can be repeated multiple times to help users advance to higher badge levels. Missions are always grouped into strategies, providing a business value focus. For example, creating content counts towards the Author mission, while managing content counts towards the Curator mission. These missions fall under the Knowledge strategy, aimed at sharing knowledge in the community.
Missions reward growth in specific activity areas; every time a user earns enough points from mission activities, the badge number increases a level, accompanied by a point bonus. For instance, the Helper mission in the Support category tracks achievements in replying, commenting, and creating Official content, allowing users to level up as they meet the required point totals.
Higher levels typically require a more significant investment to level up.
Where Missions and Strategies are Configured
Missions and strategies are configured and active out of the box. You can enable, disable, and modify strategies in the Rewards console, but currently cannot create your own strategies. However, you can change the missions included in existing strategies.
The activities in default missions are preconfigured, but you can configure existing missions and add new ones to strategies. You can also enable or disable a mission and restrict it to specific community areas.
Managing Missions and Strategies
You can manage missions and strategies in your community in several ways:
- Activate or deactivate strategies. Deactivating a strategy does not remove any badges that have already been earned but prevents others from earning badges or levels for those missions.
- Change badges awarded for strategy missions.
- Add new missions and configure existing missions within strategies:
- Change where activity points for the strategy's missions can be earned (e.g., entire community or specific spaces/groups).
- Set up the point scheme used for leveling up in that mission to reflect the importance of that mission for user expertise.
Where Users See Missions
Users are notified in their Inbox when they complete an activity in a mission and can see their progress in activity streams when they reach a new level. Mission badges are displayed in the profile bar, and active missions appear on the Rewards tab of their profile page.
Where Users See Strategies
All activities completed in missions also contribute to associated strategies. The top five users with the most levels gained across all missions in a strategy category every 30 days receive an Expert badge in that strategy, which can be earned multiple times.
Quests
A quest is a list of specific actions a person completes within the community. Completing a quest rewards the user with a profile badge and points. Quests define one-time series of activities to earn specified points and potentially a badge or real-life reward.
Unlike built-in events (activities) that earn users levels and points, quests allow you to specify the target audience, locations, and content with which users must engage. For instance, if you want users to follow the CEO, ask questions in a support space, or create a new post in the New Members group, these actions can be incorporated into a quest.
Types of Quests
Onboarding Quests: These quests display for users who haven’t disabled the Getting Started page. They help ensure new users engage in activities essential for community success, such as reading documents or answering polls. A sample onboarding quest is included by default in the Getting Started page.
Targeted Quests: Focused on specific user sets, these quests can be customized using profile fields that allow targeting based on attributes like new employees, specific locations, or departments.
Advocate Quests: Available only in the secret Advocate group created during Advocacy setup, these quests are configured specifically for that purpose.
Where Quests are Configured
A sample onboarding quest comes preconfigured. You can create and configure additional quests specifically for your community via the Quests page in the Rewards Console, where all defined quests are listed.
Quest Details Overview
Clicking on a quest opens the Quest Details page, showcasing the quest description, active period, activities, rewards, and completion count. Note: for repeatable quests, only unique completions are counted.
Where Users See Quests
Users receive notifications in their Inbox upon completing a quest or when a quest is promoted. The Rewards Summary in the user profile displays the quests they are engaged with and newly created quests.
Managing Quests
You can create new quests, modify existing ones, and manually award badges through quests. For more information, see the following resources: