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Engagement Index by User Type

The Engagement Index by User chart measures how engaged different user types are in the community.

Fastpath

Your avatar > Community Analytics, then select Engagement Dashboard

This chart provides you with a way to track the engagement of different user types, which helps them see a drop or increase in engagement of specific user types. To see the index and name for each user type, hover over the line in a period. The higher the index, the more engaged that user type is in the community.

The y-axis shows the Engagement Index by User Type, and the x-axis shows the period. The graph enables the community manager to track contributions by different active users to the community over time.

Metric definition

Metrics are the calculations used to get the Engagement Index number you see in the chart.

Engagement Index by User Type = Total Engagement Activities for the month (or day) divided by the number of consumers, participants, and contributors for that month (or day).

Definitions

The following definitions help you understand user types:

Consumers : Logged into the community and only read a piece of content (such as news or their homepage), downloaded a file, or navigated to links.

Participants : Logged into the community and actively participated by liking, rating, voting, commenting, approving content, tagging, following, searching, sharing, or bookmarking content, such as a document, discussion, idea, blog post, or place.

Contributors : Logged into the community and created or edited at least one piece of content, such as a document, discussion, idea, blog post, or place.

Active users : The sum of Consumers, Participants, and Contributors for the selected period.

Note:

Each of the numbers is a discrete set of users. For example, contributors are assumed to have:

  • Logged in and read something
  • And participated by liking, rating, voting
  • And created or edited a piece of content

Contributors and participators are not included in the Consumer number and percent.

Participation Ladder for Active Users

The Participation Ladder chart shows the breakdown of active users by the following user types: consumer, participant, and contributor.

Fastpath

Your avatar > Community Analytics, then select Engagement Dashboard

You can use the Engagement Analytics Classifications table to see how Jive classifies events. This table also identifies Jive objects (such as documents) that can receive events (such as liking or bookmarking) captured by Cloud Analytics. For the table, see Engagement Analytics Events Classifications - Participation Ladder and Engagement Ladder on Thrive.

To understand the breakdown of users who are active in their community, hover over each segment in a period. As members become more engaged, values will increase for the Contributor and Participant types and decrease for the Consumer type.

The x-axis shows the period, and the y-axis shows the total number of active users. You can change the total number of active users to the percentage of active users when you are in full-screen mode. Each bar is segmented by user type, so you can see how many of the total active users fall into each segment.

Metric definition

Metrics are the calculations used to get the Participation Ladder number you see in the chart.

Participation Ladder by Active User = Total Engagement Activities for the month (or day) divided by the number of consumers, participants, and contributors for that month (or day).